Marketing Analysis for a company. The attached assignment gives you a choice o

 
Marketing Analysis for a company. The attached assignment gives you a choice of 2 companies (Mattel or lululemon), instructions for how to research and write the paper, and an outline to follow. There are also resources in Modules (Help Documents & Links) for learning about APA format, plagiarism, and how to cite sources. This is an individual paper, and it is due August 8. It is not a paper you can do last-minute, so I suggest picking one of the companies now and starting to look for articles and other information that can help you start working on it.
The paper will be submitted through TurnItIn, which will check for plagiarism. Make sure you do your own work and cite sources correctly.