in 200-250 words with references please answer the following: Select two licensi

in 200-250 words with references please answer the following:
Select two licensing segments that interest you (e.g., Olympic licensing and collegiate licensing). Compare and contrast three to five unique elements of each segment from a sports licensing business point of view,  discussing both differences and perhaps similarities that are shared.  Make sure you specifically comment on why these unique elements may be  important if you were trying to conduct licensing development activities  within the segment.