Choose a product that is in competition with the one you are doing your final pl

Choose a product that is in competition with the one you are doing your final plan on.
Provide links to the websites for each product/ service.
For each product, list the positioning strategies the marketing relies on most heavily.
List of positioning strategies from which to choose.
Quality-based Product Positioning – your product’s quality vs. the competitor’s.
Variety-based Product Positioning – the number of product options compared to competitor’s
Performance-based Product Positioning – compares product performance, e.g., our battery lasts ten times longer than theirs. (Quantitative).
Efficiency-based Product Positioning – our product makes your life easier (qualitative.) you could mention customer feedback/surveys
Aesthetic-based Product Positioning – relies on the product’s attractiveness without needing to compare it to competitors. (How is this different than brand awareness/brand capital?)
Reliability-based Product Positioning – focuses on the consumer being able to trust that the product will keep on working. (Again, can this tie into brand capital?)
Sustainability-based Product Positioning – spotlights the product’s environmental friendliness.
DIY-based Product Positioning – centers around the product’s ability to make doing it yourself attainable.
Identify and provide the product’s Value Proposition.
Whom are they each targeting, and why?
What problem(s) does each product solve for its customer?
How is that effectively relayed through the value proposition? If you believe it to be ineffective, why, and how would you change it?
What are the benefits of each product?
Based on your answers to the above questions, summarize the following in a 3-4 page paper:
How the competitors have differentiated themselves from each other?
What do they each promise to deliver?
How effective or ineffective their Value Proposition and Positioning Statements are at grabbing the intended audience’s attention and relaying their features and benefits to consumers?
How do the companies reinforce their claims throughout the website?

Submission
You should answer the above questions in a 3-4 page (750–1,000 words), well-written paper, following current APA guidelines. Two or more references should be cited in this work and are not included in the word count. Compose your work in a .doc or .docx file type using a word processor and save it frequently to your computer. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior LibraryLinks to an external site. resources to properly cite your work and find resources.
Professional Communication
The assignment is written in a professional tone and organized in ways that facilitate reader understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the header.
Depth of Analysis