Address the following:
Create a competitor profile matrix for Audio Partners and address the following questions:
Provide what you believe the competitors’ positioning strategy is (use evidence from their marketing to illustrate).
Discuss how you would improve the company’s brand strategy.
Does their positioning statement match their brand persona and their marketing message? Why or why not.
Then, explain what your primary brand positioning strategy for Audio Partners will be and why you have chosen this strategy.
Draft a brand positioning statement for Audio Partners and its new product.
Required Weekly Readings:
https://www.linkedin.com/learning/advanced-branding
https://www.marketing91.com/positioning-strategies/
https://blog.hubspot.com/sales/positioning-statement
https://blog.hubspot.com/sales/brand-positioning-strategy
https://www.semrush.com/blog/brand-positioning-a-value-based-approach/
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