Activity I: Select a firm such as FedEx, Apple, IBM, Boeing, GE, or Caterpillar and assess its business model. Develop a list of particular skills, resources, and strategies that are especially important to the selected firm’s strategic position. Give particular attention to those skills, resources, or characteristics that competitors would have the most difficulty in matching.
Activity II: Internet Exercise: General Electric (GE) sells over $5 billion worth of goods and services to Chinese customers in the business market. Go to httt their web site (ge.com) and first identify the various GE divisions, like Healthcare, that contribute to sales volume and then identify a two (2) products from each division that likely address important needs or priorities in China.
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