Access a website of a company that has a global presence. (This could be a US company or foreign)
How does this company use its Website as a marketing strategy? Review the Website and write a 3 page paper on its effectiveness as a marketing tool. Include an analysis of how this company reflects its global presence on its website. What would you do differently?
You MUST upload the assignment into this ASSIGNMENT Container as a Word document. Don’t forget outside research as well as 7th edition APA format.
Course Objectives:
#1. A view of international Marketing
# 3 Foundation of cultural understanding
#4 Cultural Dynamics in Global Markets
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