1. Find the Hubspot Website Grader. Choose a site and analyze it using the Grade

1. Find the Hubspot Website Grader.
Choose a site and analyze it using the Grader. It could be your own personal site, your school’s site, or another website that interests you.
In each of the three categories analyzed—performance, mobile, and SEO—identify one element that could be improved. Discuss below what that element means and why and how you would go about directing IT staff to improve it.
2. The site designquote.net has a wizard that allows you to determine how much it will cost to develop a website.
Have a hypothetical site in mind—for a product or service you’d like to introduce, for a club to which you belong, to promote an activity or cause, or whatever else interests you. First, go through the tool and specify a bare bones site, just the minimum you absolutely feel the site must have and get that quote. Record your specifications and quote so that you will have them available.
Then go through the tool again adding the “nice to have features” that you think would delight users. Get that quote and record the specifications and the quote.
How much did the quote change? Do you think the “nice to have features” would be worth the added cost? Why or why not?
3. Access the Google research report discussed in Section 15.9. Page 4 covers the methodology for the usability tests. There are five bullet points in their descriiption.
Take these point by point and explain how they are similar to or different from usability tests for the internet discussed in Section 15.6a and Interactive Exercise 15.4. What differences in the testing do you see that arise from the fact that mobile, not internet, sites are being tested?
4. Usability tests are based on principles of quantitative marketing research. They may also include elements of experimental design, like testing alternative home page designs or navigational structures.
Visit this page [https://www.nngroup.com/articles/usability-testing-1995-sun-microsystems-website/?token=F63E00FA53CF8A32CFA4DA4F49F6EBB44EA2DCF570261DF3D818BDC349554CE0178585BEF71BCDA314CF0F7A2596A03BB51E41CA2E177CD94D9EACC615083B1866F977B55A80C78D] what may have been the first usability test performed by Dr. Jakob Nielsen in 1995. The process has not changed since then. You can add technology, but it doesn’t change the essential steps in testing which are well documented in this tutorial [https://www.drupal.org/node/1319120?token=F63E00FA53CF8A32CFA4DA4F49F6EBB44EA2DCF570261DF3D818BDC349554CE0178585BEF71BCDA314CF0F7A2596A03BB51E41CA2E177CD94D9EACC615083B1866F977B55A80C78D] from nonprofit platform Drupal. It suggests that usability testing can be done remotely using a meeting application like GoToMeeting. Many physical testing facilities have added clickstream tracking, so user activity and other, more advanced recording technology can be measured with precision.
Can you envision setting up a testing session like this in a school or workplace conference room?