The under lined work is what needs done Overview You will continue to develop a

The under lined work is what needs done
Overview
You will continue to develop a presentation from your previously created slides, which covered the planning section of your final project. In this milestone, you will create the implementation section of your public relations campaign and submit it for instructor feedback.
Prompt
This milestone should be a 15- to 18-slide draft of your public relations presentation, addressing all critical elements in the implementation section of the final project. Ensure that you apply best practices in ethical presentation development and Associated Press style.
Overview
This course offers you an introduction to the field of public relations. You will develop a foundational basis around the history and ethics of the field, while also exploring what constitutes public relations in a more modern context. You will also become acquainted with the foundational best practices used in public relations and develop the fundamental writing skills required in the field. This course will help you become more acquainted with what public relations is, and learn how to convey that to others in a professional presentation.
The final project for this course is the creation and evaluation of a public relations campaign for a field or industry of your choice. The final product represents an authentic demonstration of competency because it is common practice to create and evaluate public relations campaigns. The final project focuses on using the four step public relations plan (research, planning, implementation, and evaluation). You will work on each step throughout the course to create a final plan.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Explain how the history of the public relations field influences the contemporary practice of the profession
Determine an approach to addressing ethical issues in public relations supported by the professional ethics code in public relations
Develop engaging work appropriate to the field of public relations that accurately reflects AP writing style and best practices
Utilize the four-step public relations process for informing the development of public relations projects
Implementing: For this part of the summative assessment, you will perform the third step of the four-step public relations process, implementing. You will create your public relations presentation that contains historical content meant to educate the audience about the history of the field and how it exists today. In your presentation you must:Review your overview of the history of public relations including critical milestones and how the field has grown over time. Does any new information need to be added/changed?
Explain the idea of modern public relations. Be sure to support your response with evidence from the course or research. For example, how is public relations viewed today in this field? How is social media used in public relations? This should be at least two slides.
Explain how the history of the field has influenced the perceptions of the practice today. Be sure to support your response with evidence from the course or research. For example, how has the past behavior of professionals in the field influenced the perception of modern public relations? Include at least two slides that discuss how PR is used in this field today. What is the preferred strategy and why is it effective.
Determine an approach that could be used in addressing ethical issues regarding public relations. Be sure to support your response with evidence from your research and your plan. This could include crisis, violation of policy, development of new technology, etc.
Utilize best practices and AP writing style throughout your presentation and speaker notes. Be sure that your work accurately and appropriately aligns with best practices and AP writing style.