Assignment Instructions:
Identify and report on each of the underlined items below then respond to each of
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the questions below these items
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You must use the headings below in your paper or paper will be returned
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-Current Strategy Goal
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>Describe the current U.S. strategy for 2022. Is it working? What evidence do you have that it is or is
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not working.
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-Long-Term Objectives
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>What are the long-term (beyond 2022) objectives? Are these reasonable given the current resources?
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-Organization Chart
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>Do not draw one but rather name the organizational form used and critique it given the strategic goals
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>Explain why this organizational structure design will or will not support the successful implementation
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of the Current Strategy and Long-Term Objectives?
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-Top Leadership Bio’s
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> CEO, President, and the head of Marketing (3 only)
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>Why is or Why is this not the Leadership to successfully complete the Strategy and LT Objectives?
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13
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-Organization Culture
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>How would you describe the Culture of this organization. Is this the Culture to successfully achieve the
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above?
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-Summary of the Top Current Risks
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>Prioritize these then explain and defend your order
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-Top 3 Competitors in each of the Domestic and International Markets
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>Describe the threat each brings to the competitive market place
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>Describe if the Strategy and LT Objectives above are appropriate to defend against these threats
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REQUIRED:
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Prepare a report applying each of the above criteria to Starbucks Corporation. Be specific and current in your
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reporting of each of the criteria. Prepare your report with proper college level English in a proper sentence
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structure and paragraph format. Again, use current information or 2021 and 2022 sources. Outlines are not
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acceptable as a report format for this assignment. Avoid adding quoted lists to report. Avoid adding large word
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count quotes to your report. Include a cover sheet and a reference page. Remember to show your name on your
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paper. Add a minimum of 5 sites to your references in the first term paper and show all references or 15 to date
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in this paper. All citation and reference sources must be noted on the reference page and when appropriate in
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the body of your paper. All quotes must be in quotations with the last name of the author in parentheses
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immediately following the quote. Follow APA guidelines. Prepare your paper using Times New Roman
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number 12 fonts and double spaced format with a minimum of 1500 words. Do not color any words in this
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report. Submit this paper in Canvas in a Microsoft Word file only and include all assignment materials in one
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file (i.e., cover page, content, and reference page). Name your file “your last name – MGT 460 – Term Paper
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Part # 2”. This assignment is due by 11:59PM (CT) as noted on the syllabus. Papers submitted after the due
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date and exact time will drop a full letter grade level before grading begins. This assignment will not be
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accepted after 1 day following the due date and time stated above.
How To Work On This Assignment(Example Essay/Draft)
The current strategic goal, long-term objectives, organizational structure, senior leadership biographies, organizational culture, a list of the main current threats, and the top three competitors of Starbucks Corporation in the local and international markets are all examined in this study.
By 2022, Starbucks Corporation hopes to continue expanding by opening new shops in the US and other countries. The company intends to increase sales while maintaining its hegemony in the coffee industry. Starbucks aims to increase client happiness and foster customer loyalty by introducing new products and advancing technology.
Is it successful? What evidence do you have that it is or is not working?
The Starbucks Corporation is currently succeeding in achieving its strategic goal. Sales have increased as a result of the company’s successful opening of additional locations and market expansion. Starbucks’ first-quarter 2022 net revenue of $8.3 billion was up 9.3% from the same period the prior year. Customer loyalty has also increased thanks to the company’s mobile app, which gives clients access to online ordering and payment options.
The long-term objectives of Starbucks Corporation include increasing revenues, broadening its global retail network, and placing a strong emphasis on sustainability. The corporation wants to help the environment by employing more reusable things in its stores and reducing its carbon footprint. Starbucks also seeks to improve working conditions for its employees and regional communities.
Are these reasonable considering the resources at hand?
The long-term objectives of Starbucks Corporation seem reasonable in light of its current resources. The company has the resources to expand its network of stores around the world and take on environmental initiatives. The company has further demonstrated its commitment to improving working conditions for its employees with the “Starbucks College Achievement Plan,” which provides free tuition to qualifying employees.
The organizational chart of Starbucks Corporation demonstrates its functional organizational structure. The company is divided into several departments, each of which is responsible for a different set of tasks, including marketing, finance, human resources, and operations.
Investigate the organizational structure in relation to the strategic goals:
Starbucks Corporation’s efficient organizational structure makes it possible to achieve both the short- and long-term objectives of the current plan. Because each department is responsible for certain tasks, the company may concentrate on its core business activities. However, the structure can cause issues with departmental communication, which might make it more difficult for the business to achieve its objectives.
Top Leadership Bios: The CEO of Starbucks Corporation is Kevin Johnson, who has worked there since 2015. Rosalind Brewer, who joined the company in 2021, is the president and COO at the moment. Since 2013, Brady Brewer has served as the company’s marketing director.
To implement the strategy and LT objectives, why is this leadership required or why is it not required?
The management team at Starbucks Corporation is well-versed in the food and beverage industry, which qualifies them to lead the company in accomplishing both its short- and long-term objectives. The expansion of the company’s store network will be greatly aided by Rosalind Brewer’s expertise in retail management, and Kevin Johnson has demonstrated his ability to drive growth through innovation. Brady Brewer’s expertise in marketing will be crucial in creating campaigns that successfully entice and retain customers.
Starbucks Corporation has a strong workplace culture that prioritizes diversity, inclusion, and civic engagement. The company values its employees and is committed to creating a welcoming workplace for them. Starbucks also supports regional communities through initiatives like the Starbucks Foundation, which provides financing to groups promoting social change.
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