Based on the analysis completed by a task force at Cosmo, Inc., the marketing de

Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop, implement, and test a new marketing campaign focused on maintaining current customer levels and increasing their customer base through the utilization of new technology. Refer to Cosmo Business Case [PDF] for more information as you develop a project charter.
Your Role
you are the project manager. 
Instructions
Using your choice of the following templates, develop the Project Charter section of the Project Management Plan.
Fill out the following sections:
Business Need.
Briefly describe the business need for Cosmo, Inc. or your selected business. Indicate how this will align with organizational strategic goals and objectives. Include quantitative information that supports the severity of the problem (performance metrics, costs metrics, customer satisfaction metrics, and so on).
Project Objectives.
Provide a brief statement regarding the implementation of the project, and then use bullet points regarding the major deliverables.
Project Approach.
Describe the business requirements for the project. How will the project be managed? For example, “This project will be managed in accordance with the PMI approach as modified.” Provide specific tools or techniques that will be utilized per project phase.  
Project Assumptions.
Explain project assumptions. For example, it is assumed that the budget will be available to support the project and will require no update.
Project Constraints.
Explain project constraints. For example, the resources for the project may not be available as needed, and alternative solutions may be required. Provide mitigating strategies for each constraint. 
Project Dependencies.
Explain project dependencies. For example, this project is dependent on the construction feasibility project (name) to be completed before this project can proceed. Provide mitigating strategies for each dependency. 
Initial Risk Factors.
Analyze initial risk factors to the project. Include the impacts and mitigating strategies. For example, city permit application and approval occurs once a month. This could delay the ground-breaking tasks. Mitigation: Request a special meeting with the city planning department to gain approvals. 
Regulatory Costs and Impacts.
Analyze the impact of regulations and costs to the project. For example, SOX, HIPAA, GLB, SEC rules, local and state licensing, permits. 
Roles and Responsibilities.
Explain who the project stakeholders are, their roles, and their responsibilities.
Signoffs.
Not required for this portfolio work project.  
Comments.
This area is for stakeholder comments and is not required for this portfolio work project.  
Additional Requirements
Utilize Project Management Plan Template.
References: There is no set number of references required for this assessment. Use scholarly or academic sources where applicable.
Format:
Use the Project Charter component of the Project Management Plan template.
The project charter is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines provided in the MBA Program Resources, including single-spaced paragraphs. 
Use APA style and format for references and in-text citations. Visit Evidence and APA for help with APA as needed.
Length: Utilize the template, including the title page and reference page.