What are the main tenets of the theory/model/framework?

Create the a slide summary for the article answering the following questions:
WHAT ARE THE MAIN TENETS OF THE THEORY/MODEL/FRAMEWORK?
What are the findings from the associated articles?
How does each paper build on, or relate to, other papers?
What are the overall implications for consumer behavior practitioners?
How could the theory be applied to other consumer behavior contexts?
How might researchers build on these findings?
What is next for research? (Future Research sections are great for this)
the article is attached
Comments from Customer
Customer is an international student. Please, provide a regular grammatically correct, well-structured paper according to the instructions and academic context provided, written with simple sentence structures and easy vocabulary (or shortly, use simple English).