Why do you think IKEA’s expansion into Europe went so well? Why did the company

Why do you think IKEA’s expansion into Europe went so well? Why did the company subsequently
stumble in North America? What lessons did IKEA learn from this experience? How is the company
now applying these lessons?
Refer to the MBA Discussions power point presentation for tips on how to gain maximum learning
and points from your discussion engagement.
• Your participation preparation document should be a substantive response to the question
(minimum 250-300 words) in the participation assignment for the week. It should be
substantive and scholarly in nature including academically appropriate references (unless you
are asked to provide your opinion or a personal reflection on a specific question).
• The participation preparation document is due the night before class at 11:59 pm CST.
• Your participation preparation document must contain a citation of the course concepts. This
can be in the form of one of the videos you watched, the text, or other appropriate and relevant
literature.
• You will be required to bring this document to class and use it during the in class discussion to
get full participation points.