Develop a Social Norms Marketing (SNM) Campaign for CSU Global or another univer

Develop a Social Norms Marketing (SNM) Campaign for CSU Global or another university in which you utilize social media as your medium of communication.
Your paper should include the following components:
Overview of the campaign
Goals and objectives
Purpose
Audience and stakeholders
Message strategy
Social media usage (what and how)
Action plans (key steps for implementing the campaign)
Recommendations and conclusion
Evaluation plans (how to determine if your plan was effective)
The visual for the campaign