Chapter 8 of the text provided the student with some general themes and ideas th

Chapter 8 of the text provided the student with some general themes and ideas that have been developed by the behavioral school of economics. For this paper, the student should take that information as a base of knowledge and expand upon it by researching(at least 5 additional resources) the origins and evolution of the behavioralists. Some of the main items that you should fully address in the paper include:
Leading figures in the school of thought and their hypotheses, theories, works and awards (particularly the nobel prize).
Discussion of divergences from neo-classical theory
Framing and advertising
The endowment effect
Anchor pricing
Implications for business strategy and public policy under neo-classical and behavioralist assumptions(which would require more regulatory involvement?).