Chapter 17 of The Complete Guide to Successful Public Communication Campaigns discusses the concept of risk-perception attitude framework in influencing behavioral changes on people. Intervention strategies are only effective when people understand the need to modify their behaviors in the process.
Identify an intervention program that resulted in a successful communication campaign. Discuss how the application of the risk-attitude framework contributed to the success of the campaign. Examples of intervention programs include the following:
HIV/AIDS prevention
no texting while driving
H1N1 flu prevention
breast cancer screening
workplace safety
In your paper, complete the following:
Paraphrase the definition of risk-perception attitude framework. Include citations.
Discuss the intervention strategies.
Discuss the role of risk-perception attitude in changing people’s behavior.
Discuss the role of efficacy in changing people’s behavior.
Explain how you can apply this information in your own final project portfolio campaign.
Include a conclusion to summarize the main points of your paper.
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