A successful discussion board post and response is well- thought out and substan

A successful discussion board post and response is well- thought out and substantive in terms of addressing what is being asked. In addition, it links to course reading and concepts. In some instances, where appropriate, it incorporates additional research beyond the text.
The purpose of the discussion board is to encourage critical thinking. Discussion boards are intended to assist you in focusing your own thoughts and ideas on issues and improve your own analysis. In discussions you might find that members have different views in terms of recommendations and conclusions; this is okay. Remember there are no right or wrong answers; however, there are good and bad analyses.
When developing your post it is important to recommend what action should be taken (where applicable) and more importantly the reason for the recommendation. Why a recommendation was made is most important in the analysis. Be sure you justify and support your recommendations with logic, facts and chapter material, and external sources. Sources that are used must be cited.
Instructions:
For the discussion for Module 6 consider/read the following:
Advertising creatives have long lamented ad pretesting. They believe that it inhibits their creative process and results in much sameness in commercials. Marketers, on the other hand, believe that ad pretesting provides necessary checks and balances as to whether an ad campaign is being developed in a way so that it will connect with consumers and be well-received in the marketplace.
Then
Take a position (this means to choose a side and defend/support it):
(1) Ad pretesting is often an unnecessary waste of marketing dollars versus (2) ad pretesting provides an important diagnostic function for marketers as to the likely success of an ad campaign.