1. A discussion of the mission of Keiser University/Keiser College. 2. The “br

1. A discussion of the mission of Keiser University/Keiser College.
2. The “brand promise” of Keiser University and what that means to a stakeholder.
3. An introduction to the associate’s degree you are proposing and where (on what campus) it would be offered.
4. Market research supporting your proposal that includes, but is not limited to, stakeholders (those employers or industries with interest in your idea), potential market share for this degree, potential employment outlook, and salary/wage projections for graduates.
Week 4 Written Assignment Rubric
Quality of Content (80 Points)
___/10: The proposal discusses the mission of Keiser University/College
___/10: The proposal explains the brand promise and what it means to stake holders
___/30: Introduction to Associate’s degree program with specific details is clearly explained
___/30: The proposal includes stake holders, potential market share, employment outlook and salary projections for graduates.
Quality of Writing (20 Points)
___/5: Format – Text meets APA/MSE standards.
___/5: Organization – Organization of paper demonstrates critical thinking. (Paper contains cover page, introduction, conclusion, headings, and effective transitions).
___/5: Precision – Student uses terminology and writes clearly and concisely.
___/5: Mechanics – Student spells, constructs sentences, and punctuates correctly.