-Why is it especially important in marketing and sales messages to avoid implyin

-Why
is it especially important in marketing and sales messages to avoid implying
offers or promises you cannot fulfill?
Must cite below book atleast once plus any other resources you want.
(H)
Business Communication Today
Courtland
L. Bovee and John V. Thill, 2016
Pearson
ISBN.13:
978-0-133-86755-8