EIDU EDUCATION OFFICER – CASE STUDY Context: At EIDU, we want to educate the wor

EIDU EDUCATION OFFICER – CASE STUDY
Context:
At EIDU, we want to educate the world’s poorest 600 million children by giving them the world’s best digital learning content at their fingertips. Most of them are not achieving minimum proficiency levels in reading and math today. We have created a learning app for young children that works in the lowest-income areas where it’s especially hard to get the high-quality education that all children deserve. Our solution enables children to learn by themselves, at their own pace, at a fraction of the cost of other alternatives.
We’ve established EIDU in Kenyan schools with over 10,000 learners using the app and developed a training process that leads to over 90% of new teachers actively using the app every day after only one training session..
An EIDU EDUCATION OFFICER is proactive, responsible for training, coaching and the management of a group of schools in a chapter to drive activation,retention and improve the learning outcome of each child . An EEO is responsible for training the county ECD officers into the implementation of Competency-based curriculum (CBC) through Tayari Pre-Primary programme and also responsible for the activation and retention success of all schools in all territories.
The EEO role at its heart is to drive activation and retention of every school by training teachers and headteachers and providing intensive coaching and mentoring. Our current goal is for pupils to undertake learning activities for at least 2hours per day.
A school is considered “active” if it achieves this goal for an entire week, which means 10 hours of activity within a given week. The activation rate refers to the proportion of schools that have met this threshold at least once. Once a school becomes active for one week, we consider it as “activated” Our long-term goal is to maintain retention, that is the proportion of currently active schools compared to active schools at a previous point in time, at 95% (i.e. we want at least 95% of our school to continue using the app for a long time)
Below are a few questions we would like you to answer as part of our recruiting process. The assignment should take approximately 2-4 hours to complete and there is no right or wrong answer. The intent of the assignment is to give you a sense of the types of work the role entails and see if it interests you, as well as for us to see how you think. For all, kindly keep scalability and implications of cost in mind:
Question 1:
In your role as a EEO,, you are responsible for activation and retention of a “cohort” of schools which is composed of 100 schools.
a) Briefly explain how you would structure your visits to these hundred schools in a month, knowing your days of visiting are as scheduled; Tuesdays – Fridays, then Mondays are for debriefing and strategic meetings with your manager.
b) How would you ensure the cost of traveling from one school to another is minimized?
Question 2
Below is a summary of some of the schools in your cohort and their statuses. Please describe how you would approach each of these situations.
School
Situation
Your approach
Anne nursery and primary schools
4 Teachers resigned last week. 2 new teachers have just been employed. They do not know how to use the EIDU APP,that is why we stopped using the app and we are short of 2 teachers, says the school director.
Michael’s Academy
Teacher: “Using the EIDU app is just a waste of time. It wasn’t what I thought before attending the training”
Ambit Educational center
Teacher complained that the EIDU phone lasts for just 30mins no matter how many hours you charge it, and there is no constant power in the school area.
Somoina Nursery and primary School
The teacher uninstalled the EIDU APP and forgot the school code to the app.
Victoria Educational center
The director has possessed the EIDU as her personal phone.
Mackline Nursery and primary
The teacher is struggling on how to use the EIDU app.
Question 3
The below report was pulled from the EIDU server as regards activation and retention rates of schools in your cohort.
COHORTS
CHAPTERS
ACTIVATION RATE
CURRENT RETENTION RATE
3/2/2021
Isheri osun 1
65%
65%
10/2/2021
Isheri osun 2
0%
0%
24/2/2021
Igando/ Ijegun Ijagemo
87%
87%
10/3/2021
Egan 1/isheri olofin
5%
5%
Using the data presented (Not more than 250 words), how would you drive these cohorts to a 100% activation and retention rate in one month. Note: a cohort is made up of 40 schools.
Which of these cohorts will be your greatest priority,and why?
How would you sustain the activation and retention rate of 100% if attained?
Question 4
How would you typically begin and end a coaching session with a teacher?
Question 5
What is the best brand experience you’ve ever had? What was it? What made it so great? What about it do you think EIDU could learn from?