Word Count: 1,500 words. This excludes, Cover Sheet, Table of Contents, Referenc

Word Count: 1,500 words. This excludes, Cover Sheet, Table of Contents, References and Appendices. Word count should not be exceeded (an allowance of +/ – 10% of the stated value is allowed).
Referencing: The Harvard Reference Standard should be used for all submission. For guidance on use please see this guide: Harvard Referencing Standard Guide
Figures & Tables: All figures and tables should have a number, clear description and note any source reference(s) used in their creation.
Individual Assignment Task: Critically evaluate a marketing model/concept of your choice.
Critical Briefing Note
The critical briefing note should be an individual piece of work consisting of approximately 1, 000
words (plus or minus 10%, not including references). You may base your note on any marketing
model/concept that you have been introduced to on the course. However, it would be beneficial if
you were to conduct further background research and make comprehensive recommendations to
support your central line of discussion.
You should, where appropriate, make reference to academic journal articles or examples derived from
contemporary marketing practice where insight may support your analysis. If you include statistical
data this must also be correctly referenced and these sources, together with any academic or reported
material, must be included in a reference section attached to your report