Using the module’s readings, other resources, and at least one article published

Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing.
Influencers: Defined
Explain what influencers do. Talk about the most important information. Cite and reference your sources.
Buyer Behavior
Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources.
Influencer Examples
Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research.
Making Connections
Based on the research above, assess which steps of the buyer behavior model influencers can affect. Provide rationale. Cite and reference your sources.  https://connextdigital.com/how-social-media-impact-consumer-buying-behavior/
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
I’ve included some articles that are relateable
https://www.forbes.com/sites/forbesagencycouncil/2021/02/04/influencer-marketings-surprising-rise-of-the-everyperson/?sh=19fef7183b23
https://www.marketingdive.com/news/how-influencer-marketing-will-evolve-as-gen-zs-sway-grows/595517/