Topic: Walmart To do this we must first identify a company (Walmart) then consid

Topic: Walmart
To do this we must first identify a company (Walmart) then consider what you wish to accomplish over the coming year. To do this it helps to have an underlying understanding of the problem you wish to solve with your marketing plan such as:
· Overcoming declining sales
Increasing customer awareness of your product, firm
How do address increasing competition
Pricing pressure, which is lowering profits
Newer competitive products that are taking business away from you
Declining market share
Declining market demand for your product
Then we make a statement of your upcoming goals and objectives
Then make a statement of how you plan on reaching these goals and objectives
Then make a statement of what constraints you face in reaching these goals
Then make a statement of how you will overcome these constraints
Marketing Plan Format:
This plan should be 25 pages, single-spaced, Times New Roman 12-point type, 1” margins, numbered pages, using headers and footers, a title page, table of contents. Feel free to import images, graphics from the web. Please allow spaces for paragraphs. You should follow APA formatting when we source our references and sources of data.
Feel free to use websites of the companies you do your plans on, but do not simply cut and paste from these sites or from other materials found. Cite where you received this information but be sure and paraphrase what you find.
To summarize, the steps in the process ought to include:
Select a company. This may be the company you currently work for, one that a family member is involved in, one you would like to start, or an existing company that you have an interest in and would like to learn more about by writing a marketing plan about one of their products.
State the firms Mission Statement, Goals and Objectives. These goals and objectives should be stated in terms of both financial and non-financial goals.
Discuss the current Situation/Environmental/Industry Analysis: Core Competencies, Competitive Advantage, Competition (current and potential), economic, and consumer/industrial trends.
Perform a Market Analysis: Market size and growth, how is the market segmented? How are the current products positioned, priced, etc.?
Develop your Marketing Program: How will you use the 4 P’s?
What will your product do, what problems will it solve, why do I want it?
Brand name and product positioning/target customers
Advertising message
Pricing policy and trade discounts
Distribution Policy (where will you sell it)
Financial Analysis (costs, expected sales, investment, break-even analysis, etc.)
Your implementation plan (Gantt Chart)
Summary of issues addressed in the plan, limitations of research, and recommendations to management.
All papers must be typewritten and single-spaced. In writing your paper, make sure to footnote in your appendix all sources such as journal and magazine articles, books, company reports, and secondary data sources.
Marketing Plan Format: You this as your outline
Executive Summary
Briefly reviews the marketing plan’s highlights and objectives by stating your goals, impediments and solutions.
Business Mission Statement
Company description
What you do and who you do it for
Marketing Objectives and issues
Outlines the specific marketing objectives to be achieved and identifies issues that may affect the organization’s attainment of these objectives.
Situation Analysis
SWOT analysis (internal and external analysis)
BCG matrix
Porter’s Five forces model
Environmental scanning factors
Competitive advantage
Strategic direction (Ansoff growth matrix)
Target market
Explains the segmentation, targeting, and positioning decisions and analyzes the market and segments to be targeted through marketing strategy.
Target market strategy
Marketing Mix
Lays out the programs supporting the marketing strategy, including specific activities, schedules, and responsibilities for:
Product strategy
Pricing Strategy
Place (Channels of Distribution) Strategy
Promotion Strategy
Financial Data and Projections
Detailed expected revenues, expenses, and profits based on the marketing programs in the plan.
Implementation Plan (Gantt Chart)
Indicates how progress toward objectives will be measured and how adjustments will be made to keep programs on track.
Bibliography (reference list) List of resources used for the plan