This is the second part of the exam and it contains an online video and question

This is the second part of the exam and it contains an online video and questions regarding the video. Watch the video titled “Surviving Competition” (Links to an external site.) and answer the following questions. Use the Internet to search for more information if needed. But please make sure that the responses properly cite any external source of information that is used. Failing to do so may be considered as Academic Dishonesty.
NOTE: Please make sure to proofread your answers before submission to avoid any spelling and grammar errors. Also make sure they are formatted in a way that is easy for readers to follow. Writing errors and poor format will negatively affect your grade. Each answer should not exceed 350 words.
1. According to Housenbold, success is to “figure out what you’re good at, figure out where you can make money, and focus”. How is his remark related to strategic management? (Please break the statement into three parts and then discuss each part’s connection to strategic management)
2. What industry is Shutterfly competing in? Please use the five forces model to briefly analyze this industry. Search the Internet for more information if needed.
3. Define Shutterfly’s generic business-level strategy. Then specify the following: Who is the targeted customer? What customer need does the company satisfy? What core competencies does the company use to satisfy the need?
4. What challenges do you think Shutterfly currently has? Focus on both external threats and internal weaknesses. What recommendations do you have for the company to address such challenges?