This is a Marketing and communications strategy based on a previous assignment w

This is a Marketing and communications strategy based on a previous assignment which is in the attachments. Please follow the instructions carefully as well as the documents in the attachments. Also this assignment is supposed to be creative and you can make up information such as the Earned media , Advertising, Digital (websites, apps, etc.), Social media and etc. You can even suggest the creation of adjacent properties to market the area. Instructions: The assignment is to write a two-page marketing and communications strategy for a real estate project, based on the real estate development you wrote about in your press release. The strategy should include the following: Name of project Address Tagline Website address Logo (optional) Business objective Conventional marketing tactics: Earned media (press releases, events, announcements, etc.) Advertising Digital (websites, apps, etc.) Social media Unconventional marketing tactics: 2-3 “out of the box” tactics Attached is the (very long) marketing and communications plan I wrote for my company this time last year. It should give you some ideas.