This assignment is to assess the marketing plan of my fellow student in my class

This assignment is to assess the marketing plan of my fellow student in my class. She chose to write about Subway. I have attached her paper. Please follow the instructions to provide critiques, feedback or arguments for/ against the paper and answer the questions the professor wants to be answered.
Please provide a rubric. There is no page limit for this review but please be thorough in assessing the paper while answering questions asked by the professor. Watch the Youtube video please.

(please use the youtube link above to see how the professor wants the assessment to be)
When assessing the plan, you will need to
1) fill out the rubric,
2) leave individual comments, and
3) give an overall assessment.
What reviewers are looking for:
Writing mechanics
Overview of current situation
Development of marketing plan, proper benchmarking (e.g., 6 mo. 2 yr. 5 yr.)
Supporting facts for plan
Application of theories, presented in class
Grading criteria:
Writing mechanics
Professionalism (in delivering assessment)
Quality of feedback / support of argument for, or against the plan