This assignment assesses students’ ability to apply and justify global marketing

This assignment assesses students’ ability to apply and justify global marketing theory and concepts in the context of the discussion of an approved case study from a global marketing perspective. The assignment offers the opportunity for students to tap into different concepts and theories covered in the course as an applied basis to develop a deeper understanding of key areas in global marketing strategy.
Descriiption: Students examine a selected case study from a global marketing perspective, applying critical thinking and problem solving to assess that case. They then effectively communicate in writing the relevance of the applied global marketing theory.
Please analyze the case according to the file I uploaded. This is a group assignment. You only need to be responsible for three parts, which is executive summary, table of contents and introduction of the article.