The duration for the campaign can be anything from 6 months to a year in length.

The duration for the campaign can be anything from 6 months to a year in length. However, it stands to reason that the effort invested into the campaign may pay dividends beyond this time period.
Please remember that this to be compiled in the form of an academic report. Therefore, an introduction, body, conclusion, list of references, and appendices are all important components that should be included in the structure.
Again, you are reminded not to ignore the academic dimension of the summative assessment report. It is vitally important that you incorporate academic sources into the discussion, especially Chaffey, Stokes and Schwab. Without this, you are limiting the academic value of your work and, hence, your mark.