The company is Starbucks.
Complete a VRIO analysis of its most important resources (in the VRIO model, resources are considered intangible resources, tangible resources, competencies, and capabilities).
Create a model showing your analysis that includes the outcome of the VRIO decision tree for each resource and attach to the end of your paper.
Include at least 6-10 resources in your evaluation
In the paper, discuss a small select group of resources that you suggest your company address based on your findings. This can any combination of competitive implications including those that show to be a core competency. Provide your recommendations for strengthening or maintaining the resource.
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