Scanning current events and staying in tune with industry trends is critical to success. To that end, you are to submit a current event summary analyzing the sponsorship strategy or concept discussed in the article. I have listed the article below to use for this assignment.
The summary should be around 275 words using APA style with a reference page.
Format:
a. Introduce topic and credit source
b. Summarize the key sponsorship and/or fundraising strategy in the article (note that not all may be present – analyze what’s there)
i. Branding
ii. Activation
iii. Ambush
iv. Awareness / Exposure (TV/media benefits)
v. Community outreach
vi. ROI and ROO
vii. Capital campaign (fundraising)
viii. Special event (fundraising and/or sponsorship)
c. Provide your analysis –
i. Do you think this strategy is effective?
ii. How would you capitalize on, add to, or change the strategy to maximize effectiveness?
https://www.cnbc.com/2021/06/29/nba-set-record-1point46-billion-in-sponsorship-revenue-this-season.html
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