R‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍EAD ALL THE FILES + Your work must be fully supported with

R‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍EAD ALL THE FILES + Your work must be fully supported with references (cited in the Harvard style). You must use all of the following: • Kotler, P. Keller, K. Goodman, M, Brady, M. Hansen, T. (2019) Marketing Management. 4th European Edition (4th edition), Pearson. • Chaffey, D. Ellis- Chadwick, F. (2019) Digita‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍l Marketing, Strategy, Implementation and Practice (7th edition), Pearson • Andrews, J. Shimp, T. (2017) Advertising, Promotion, and other Aspects of Integrated Marketing Communications (10th edition), South West • At least three other academic sources (e.g. publications/ journals). Refer to all of the above in y‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍our work.