Q1 Incorporate the concepts of game theory with international trade and tariffs.

Q1
Incorporate the concepts of game theory with international trade and tariffs. Set up two payoff matrices. Set up the first payoff matrix such that the outcome will be harmful to both countries. Set up the second payoff matrix such that the outcome will be beneficial to the United States. Evaluate the two matrices using current actions by each country to see which matrix is most likely correct. Discuss with your classmates whether or not the ensuing trade war will produce successful outcomes.
Q2
Review the “Marketing Excellence: Louis Vuitton” case study on p. 296 of your textbook. According to Interbrand, Louis Vuitton is ranked the 19th most powerful global brand. With this very important distinction, how is their recent use of celebrity endorsers risky for their brand identity? As demonstrated in this case, the use of celebrity endorsers can be risky for brand identity. Describe another brand that experienced some level of fallout with the use of a celebrity or sports figure as their endorser. What was the ultimate result? Make certain to use a brand that another student has not already brought forward.
Q3
Which management style do you think would likely be more effective over the long-term: democratic or authoritative? Think about the question for a minute before you immediately respond. With your response, discuss how you would define the selected term, and apply it to a work experience you have had. Include a short description, in your own words, using pros and cons for both terms.

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