Public Relations Strategies and Tactics-updated 11th edition Dennis L Wilcox/Glen Cameron/Bryan Reber ISBN 9780134003559 or 9780205960644

Use this textbook for information and any references:
Introduction to Public Relations Strategies and Tactics-updated 11th edition Dennis L Wilcox/Glen Cameron/Bryan Reber ISBN 9780134003559 or 9780205960644
Directions:
Respond to the Questions
300 words
PR CASE BOOK
Case Activity:  Unlikely Coalitions Fight New York over Soda Ban p 187 ( ebook p275 )
Read the case
Complete case analysis:
Explanation of the current situation-background, customer or market, product
Describe the goal/issue or problem/opportunity
Current public relations response to date
Ethical implications, if there are any
Answer the questions at the end of the case in writing prompt:
What do you think of the soft drink’s stance or position?
If you were the public relations counsel for Coca-Cola, what would you recommend regarding this conflict?
And this additional question:
If you were the public relations counsel to Mayor Bloomberg and the City of New York, what advice would you have given them?  How would you have rolled out this campaign to make it more acceptable to the residents of New York City?