Plug-in Hybrid and Electric Cars in Dubai The forecast shortage of fossil fuels,

Plug-in Hybrid and Electric Cars in Dubai
The forecast shortage of fossil fuels, emissions control and environmental concerns are forcing the rapid development of alternative automotive fuels, led by electric and plug-in hybrid cars. Select an electric vehicle manufacturer who sells electric or plug-in hybrid cars in your market as the case study company for this assignment.
You have been appointed as an external Marketing Consultant to your chosen manufacturer of electric or plug-in electric hybrid cars and have been asked to prepare a marketing plan for the development of the chosen electric or plug-in hybrid car ‘brand’ in your market.