Patients as Customers Utilizing the timeless article by Haig (2007), My Patients

Patients as Customers
Utilizing the timeless article by Haig (2007), My Patients are not Customers, explain the difference between a health care customer and a market to which a health care customer belongs and share your opinions if patients be viewed as customers? Support your response your research of scholarly literature.
Marketing as a Recruitment Strategy
Discuss how marketing can be used in both recruitment strategies and to build a long-term image of an organization. Make sure to discuss how organizations that have recruitment/retention issues can use marketing to build a positive reputation in the community.