PART 1Please watch this video before answering the questions at the end of the v

PART 1Please watch this video before answering the questions at the end of the video case. After you have viewed the video, please compose a well thought out answer, at least a paragraph in length, for each of the questions at the end of the attached video case PDF. Laudon-Traver_E-commerce14_CH01_Case1.2_GrowthofOnDemandEconomy.pdf Download Laudon-Traver_E-commerce14_CH01_Case1.2_GrowthofOnDemandEconomy.pdfAPA Template required. This includes APA title page and APA Reference page. -10 points automatically if APA title page and reference page not included.Please attach your Word document from the Video Case 1.2 assignment for submission.https://www.youtube.com/watch?v=2ZBfd66-LYU (Links to an external site.)PART 2—Please complete each of the following activities. Please compose your answers in standard APA style in a Word document for submission on this link. Proper grammar and sentence structure is expected. There is not a required length for each of these, however, I do expect all answers to thoroughly address each scenario.Choose an e-commerce company and assess it in terms of the eight unique features of e-commerce technology described in Table 1.2. Which of the features does the company implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have.
Prepare a brief report on how companies are using Instagram, or another company of your choosing, as a social e-commerce platform.
APA Template required. This includes APA title page and APA Reference page. -10 points automatically if APA title page and reference page not included.
PART 3—–Please watch this video before answering the questions at the end of the video case. After you have viewed the video, please compose a well thought out answer, at least a paragraph in length, for each of the questions at the end of the attached video case PDF. Laudon-Traver_E-commerce14_CH02_Case2.1_StartuptoSuccess.pdf Download Laudon-Traver_E-commerce14_CH02_Case2.1_StartuptoSuccess.pdfPlease attach your Word document from the Video Case 2.2 assignment for submission.APA Template required. This includes APA title page and APA Reference page. -10 points automatically if APA title page and reference page not included.https://youtu.be/afWLOm0p264 (Links to an external site.)PART 4—Please complete each of the following activities. Please compose your answers in standard APA style in a Word document for submission on this link. Proper grammar and sentence structure is expected. There is not a required length for each of these, however, I do expect all answers to thoroughly address each scenario.Select an e-commerce company. Visit its website or mobile app and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure. (Check for a page labeled “the Company,” “About Us,” or something similar.)
During the early days of e-commerce, first-mover advantage was touted as one way to success. On the other hand, some suggest that being a market follower can yield rewards as well. Which approach has proven to be more successful—first mover or follower? Choose two e-commerce companies that prove your point, and prepare a brief analysis to justify your position.
APA Template required. This includes APA title page and APA Reference page. -10 points automatically if APA title page and reference page not included.