Overview Envision these questions being analyzed using SPSS statistical analysis

Overview
Envision these questions being analyzed using
SPSS statistical analysis techniques. The mistake that is often made here is to
create open-ended, qualitative questions or loosely worded questions. For the
questionnaire to collect data that can be used as input for SPSS, the questions
must be typically based on categorical, ordinal, interval, or ratio scales. If
you are uncertain of what these data types mean, then refresh your
understanding by reviewing the relevant parts of the textbook and other
researched sources.
Instructions
In a Word document, develop at least 3 survey
or focus group questions for each of the marketing research questions (a total
of 12 survey/focus group questions) you created for deliverable #2 of Marketing
Research Questions: Part 2 – Developing Survey Questions Assignment.

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