My group is making a marketing plan. My part is to do the position part of the b

My group is making a marketing plan. My part is to do the position part of the brand “pocari V”. Pocar is a energy brand from Japan, and it is famous in Hong Kong. We come up a new drink called “Pocari V”. The “V” stands for Vitamin, and we are thinking of adding multivitamin on a pocari drink.
The Hypothesis for launching “Pocari V” is for consumers nowadays to look for more functional products.
You need to think of a “position plan”. I have given you a some letture of my class. please take a look. I have done some compare with other brand. Those are some hong kong famous energy drink brand. Do some comparison with other brand then you need to set the price and tell us why you set the price in that.
Make sure you tell our product is adding “multivitamin ” into our “pocari V”
make sure do some comparison with other brand functions to set the price.
take a look the letture and take a look the presentation. Thank you so much! please take good care of my assignment. Thank you so much!!

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