look on the FMS Assessment brief and write element 1 write and discuss question

look on the FMS Assessment brief and write element 1
write and discuss question 1 and 4 in the report (01 – Glossier and its competitors and 02- Glossier Segmentation Strategy ) read final element glossier’s questions briefing
!!!!!!!CAREFULLY READ EVERY FILES I GAVE !!!!!!!!! READ THE EXAMPLE REPORT AS WELL , DO AS THE EXAMPLE REPORT DID
need some pictures
Essential Reading & E-books
West D., Ford J., and Ibrahim E. (2015), Strategic Marketing: Creating competitive advantage. (3rd Ed.) Oxford: Oxford University Press
Varley, R., Roncha, A., Radclyffe-Thomas, N. and Gee, L. (2018) Fashion Management: A Strategic Approach, London: Macmillan.
Aaker, D. and McLoughlin D (2010), Strategic Market Management. New York: Wiley.
Mintzberg,H. Ahlstrand, B. Lampel,J (2) (2009) Strategy Safari, 2 nd ed. Harlow: Prentice Hall.
e-book: Chaffey, D. (2011) E-business and E-Commerce Management 5th Ed, Harlow: Prentice Hall (also available as an e-book). (See also digital marketing further reading).
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e-book: Chaffey, D and Smith, P R, (2013), E-Marketing Excellence 4th Edition, Abingdon: Routledge. (Also available as an e-book), (See also digital marketing further reading). Easey, M. (2009), Fashion Marketing, Chichester: John Wiley and Sons
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e-book: Johnson, G. and Scholes, K and Whittington, R. (2011) Exploring Strategy 9th Ed. London: FT Prentice Hall.
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e-book: Kapferer, J N and Bastien, V. (2012). The Luxury Strategy: break rules of marketing to build luxury brands (2nd Ed.) London: Kogan Page
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e-book: Kapferer, J.N. (2012) The New Strategic Brand Management 5th Ed, London: Kogan Page
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