Guidance for Cause Marketing Zoom Video Presentation ( Use the attached paper fo

Guidance for Cause Marketing Zoom Video Presentation
( Use the attached paper for the topic , information, and work thus far )
You will record a pitch – an “elevator speech” – no longer than two minutes, where you will communicate the most persuasive and illustrative elements of your concept. You will record this pitch using Zoom as if you were presenting to a panel. Two minutes will be the cut-off, and your presentation will not be graded beyond the first two minutes. Your goal in this portion is to practice fluency in conveying important ideas concisely and in a way that grabs the attention of the listener and includes key elements of the strategy and intended outcomes.
While great concepts can take many pages to explain in detail, in the “real world” sometimes you only have a brief moment – the time it would take to ride in an elevator from the lobby to the penthouse of a skyscraper – to entice an executive to allow you to pursue the idea further and give you full attention. The presentation should be brief, informative and most importantly, compelling. The goal of the pitch/elevator speech is to leave the listener knowing just enough and wanting to pursue more information. The pitch is not the whole concept, but the core of the idea. Draft it, rehearse it and then tailor it to convince us. Try to consider the following:
What is the problem/need and how/why do you have the best answer to solve it?
How does it meet needs of both organizations?
Why it will be successful?
What is your competitive advantage – your “hook”? (why should your concept be selected?)
What is your takeaway/ask to who you are pitching?
How passionate are you about your pitch?
PowerPoint slides are required – maximum of 4 slides. (See syllabus for instructions on how to complete your Zoom presentation)
No longer than two minutes