Explain what is meant by the diffusion of innovation. Provide an example of how

Explain what is meant by the diffusion of innovation. Provide an example of how an organization has leveraged the product life cycle and the adoption curve in the international environment. What are the ethical considerations in your example?
Instructions: Your answers to the questions should be 2 -3 pages (total not each), be in APA format, use outside research and represent overall college level work. Please use the APUS library in addition to just the book to find references to back up your answers to these questions.