Explain the firm’s corporate strategy, and how this strategy will be supported by manufacturing, marketing, financial and HR strategies. Detailed consideration of how your routine business tactics in each functional area of the firm is consistent with, and will drive the corporate strategy (and in turn, create your sustainable competitive advantage) is critical.
Rigorous pro forma financial forecasts of quarters 5 through 12 with detailed assumptions that are used to produce unit demand and pricing forecasts, direct costs forecasts, overhead expense forecasts, capital expenditure forecasts. For example, your sales forecasts must make explicit assumptions about how competitors will price their products over time, and how your firm will price relative to the competition. Will you be a price leader or a differentiator?