Essay (1,500 words) Write an essay on the micro and macro aspects of Understanding Customers. Use theories to support your argument. Use examples from tourism sector where necessary. The essay must include: a) Theories covered in the class sessions for understanding the MICRO aspect of consumer behavior. b) Theories covered in the class sessions for understanding the MACRO aspect of consumer behavior. c) You should include examples of industry practice from different organisations. Structure: Introduction (150 words) The first section (300 words) The second section (300 words) The third section (300 words) The fourth section (300 words) Conclusion (150 words) You must reference all information used in the essay using the Harvard Referencing Guide.
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