Each answer should be between 400 (minimum) and 500 (maximum) words, drawing on

Each answer should be between 400 (minimum) and 500 (maximum) words, drawing on theory learned and own research. In-text references and a full reference list are required.
1. Define the terms ‘issue’, ‘concern’, and ‘problem’ and explain how they differ using academic sources and examples from your study.
2. Define the term ‘web analytics’ and discuss the importance of web analytics in the development of an effective strategic communication plan. Your answer should draw on academic sources and examples from your study.
3. Define the term ‘strategic communications’. Drawing on academic sources and examples from your study, discuss the role and importance of strategic communications in helping organisations to achieve business goals and objectives.
4. Define and discuss the terms ‘strategy’ and ‘tactics’ in relation to strategic communication practice. Discuss how strategy and tactics are used to guide and/or inform the formulation and implementation of a strategic communication plan. In your answer, draw on academic sources and examples from your study.