Discuss the six components of business communication. (1) Discuss the purpose for communication. (2) Who was the audience that received the communication? (3) What was the message sent? (4) Who ultimately communicated the message to the audience? (5) What feedback did the company receive? and (6) What was the response to the feedback?
What communication barriers did the company face when attempting to send the message? How would this be different today?
Johnson & Johnson’s response to the Tylenol Murders has been hailed as one of the best of all time. Critique how you think J&J used the components of business communication (good and bad) to survive the crisis. Would they still be able to do so today?