D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍etermine if following TWO hypotheses are supported: 1. It w

D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍etermine if following TWO hypotheses are supported: 1. It was expected that a higher percentage of participants in the active social media use condition will report higher BRAND LOYALTY compared to participants in the passive social media use condition. 2. It was expected that participants in the active social media use condition will report a higher mean score on BRAND LOYALTY compared to participants in the passive social media use condition. Instructions: 1. Title page: Include a scientific/meaningful title, due date (Wednesday 13th/Oct) and word count (1500). 2. Abstract (on a separate page, not included in word count). 3. Introduction 4. Method & Results (Copy and paste, then edit as needed, from below). 5. Discussion. 6. References (in APA format). Method Participants A total of 267 first-year students (201 females, 63 males, 3 non-disclosed, Mage = 21.6, SD = 4.3) participated. All participants were recruited via Flinders University’s first-year psychology research participant pool and were provided course credit in exchange for participation. Participants demonstrated normal or corrected-to-normal visual acuity and colour vision. Materials and Procedure The experiment was administered using (name) University’s Experiment Management System on individual iPads. All iPads were equipped with access to only Facebook’s website. Participants attended a testing session in the lab. Once participants arrived at the lab, they were randomly allocated to one of two Facebook viewing conditions – either passive social media use (participants scrolled through Facebook without action, interaction, or posting) or active social media use (participants rated and reviewed a random combination of events, public places, memes, and news stories). After participants received information about th‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍e experiment and provided informed consent, they logged in to their unique social media account and viewed Facebook for 30 minutes. Following the Facebook task, participants responded to several questions that appeared onscreen. The questionnaire contained a single continuous question that assessed participants’ [INSERT YOUR DEPENDENT VARIABLE HERE] “[Insert exact continuous question here]”. The question was rated on a scale ranging from 1 (strongly disagree) to 5 (strongly agree), with a mid-point of 3 (neither disagree or agree). A single categorical variable also assessed [INSERT YOUR DEPENDENT VARIABLE HERE], “Insert exact categorical variable question here”, to which participants responded [fill in as relevant: Yes or NO]. Results The first hypothesis predicted that (INSERT YOUR HYPOTHESIS HERE). Results showed that the mean score on [INSERT YOUR DEPENDENT VARIABLE HERE] was lower in the passive social media use condition (M = , SD = ) compared to the active social media use condition (M = , SD = ). (INSERT HERE IF YOUR HYPOTHESIS WAS SUPORTED OR NOT). Overall this suggests there was a meaningful/not meaningful (SELECT ONE) difference between passive social media use and active social media use on [INSERT YOUR DEPENDENT VARIABLE HERE]. The second hypothesis predicted (INSERT YOUR HYPOTHESIS HERE). Overall, % of the participants in the passive social media use condition reported [INSERT YOUR DEPENDENT VARIABLE HERE]. In comparison, % of the participants in the active social media use condition reported [INSERT YOUR DEPENDENT VARIABLE HERE]. (INSERT HERE IF YOUR HYPOTHESIS WAS SUPORTED OR NOT). Overall this suggests there was a meaningful/not meaningful (SELECT ONE) difference between passive social media use and active social media use on [INSERT YOUR DEPENDENT VARIABLE HER‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍E]. Thank you.

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