Coca- Cola five forces analysis, is one of the leading firm’s beverages, the company has the need to change the way doing business, in consumer demand (Fern Fort University).

Coca- Cola five forces analysis, is one of the leading firm’s beverages, the company has the need to change the way doing business, in consumer demand (Fern Fort University).
The five forces analysis significant impact the profitability of the industry like the Treat and new entrants, and Threat of substitutes.
The Threats of new entrants
The innovation to intruced new soft drinks, to put pressure on the Coca-Cola company to lower the price, reduce the cost and new value of the customer (Fern Fort University).
Creating new products and flavors of the drinks to keep customers and bring new ones.
Have to adjust the price to scale to economic
Spending money to research and development new entrants are less to enter a dynamic industry (Fern Fort University).
The threats of substitute products or services
New products or service meets customer needs in different ways, profitability can suffer (Fern Fort University).
Service-oriented rather than just product oriented
Understanding the core of the customer, then the customer is buying
Increasing the switching cost for the customer.
This is a great strategy that Coca-Cola is doing to meet the customer demand, adapt with society, and bring more customers everyday.
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