Case Analysis on the Peloton Bike Instructions: Follow the template to complete

Case Analysis on the Peloton Bike
Instructions: Follow the template to complete your write-up about Peloton.
All sections should be in bullet point format, 1-3 sentences per bullet point.
Please approach the cases based on today. We already know what has happened, so use your case information to develop a strategy today.
SWOT Analysis: (remember: S/W are internal to the company and O/T are external factors that all companies face or can take advantage of. I would suggest you look at the SWOT from a 5 C’s perspective, i.e. what is the strength from a customer perspective? Try to get to the root cause as opposed to the symptom, example).
Strengths Weaknesses
1 1
2 2
3 3
4 4
Opportunities Threats
1 1
2 2
3 3
4 4
Conclusions based on SWOT (Answer the question, what does this mean?)
• Conclusion 1
• Conclusion 2
• Conclusion 3
Missing Information and Assumptions: a piece of info you cannot find on Peloton and an assumption based on that info.
Whether you are working for a company or doing a case write-up, you will never have complete information. You will need to fill in the gaps. An example of how to write this is… Advertising expense as a percent of sales is a piece of missing information, therefore I assume that the advertising expense is 2% of sales, which is the industry average .
• Assumption 1
• Assumption 2
• Assumption 3
Problem Definition: What is the critical issue? (again try to get to a root cause not symptoms, a symptom might be sales decline, but what is causing the sales decline? Most likely, the answer is found in the 5 C’s, SWOT, and conclusions )
i.e. The problem is that…what is the critical problem? … resulting in an outcome
Alternatives: (along with pros and cons)
• Alternative 1
o Pros
 Pro1
 Pro2
o Cons
 Con1
 Con2
• Alternative 2
o Pros
 Pro1
 Pro2
o Cons
 Con1
 Con2
• Alternative 3
o Pros
 Pro1
 Pro2
o Cons
 Con1
 Con2
Recommendation: Must come from alternative.
(Based on alternatives and Pros/Cons what is your recommendation on a strategic level? You can have more than 1 if needed) This should come from what you found in alternatives.
References: (APA style, which is readily available online)