Assignment Content Please answer “Chapter Problems” 6, 7, and 8 found at the end

Assignment Content
Please answer “Chapter Problems” 6, 7, and 8 found at the end of Chapter 3, on Pages 169 of the textbook.
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A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care. However, in scanning their records, these patients had not been in for appointments in the past two years. The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group’s telephone number and after-hours service number. As the marketing director for the practice, evaluate this approach in light of the HIPAA regulations. Can it be implemented?
Demographic trends suggest that a large number of baby boomers are on the verge of retiring. The Bay Area Medical Practice is meeting to focus on its next five-year strategic plan. It has performed a patient analysis and has determined that baby boomers make up 40% of its patient base. From an operational perspective, how might the group respond to this in terms of the four P’s of marketing strategy?
Having just been recruited to a new community in Florida as the senior vice president for marketing, you realize that a review of the demographics shows the community was slightly older than you were initially told. As an attractive community, the area was increasingly drawing a large number of recently retiring seniors whose income was relatively good. The challenge was that the primary and secondary service area was ringed with several good, competing facilities. At the other end of the distribution, there was a segment of the elderly who had been in the community and whose health might be considered fragile. The health system had now decided to form an accountable care organization. What are the key challenges for the population of these two segments? Outline the major marketing objectives for each group? Do they differ? Are there programmatic differences? How might the four P’s differ in responding to each market segment?
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