Answer the following questions in paragraph form. Be specific and support your

Answer the following questions in paragraph form. Be specific and support your answers with information form the content of the case(attached):
▪ Are there different segments for the product in the market and why? ▪ What methodology was used to identify various sub-segments within the primary target group? What are those sub-segments?
▪ What is the right basis for segmenting the market for Cerenity and why? ▪ Based on their study, what advice would you give to Shah to target the right set of customers during the launch?
▪ What segmentation, targeting and position strategy could be derived from the results?