Answer Task 1 and Task 2 only following guidelines in the attached assignment an

Answer Task 1 and Task 2 only following guidelines in the attached assignment and with reference to CIM assessment criteria.

the following are some of the models you might wish to use in the case analysis:-

1. McKinsey 7 S
2. 5 Ms
3. 6 Markets
4. Mendelows
5. SWOT
6. PEST
7. Ansoff
8. Marketing mix
9. Product Life Cycle
10. BCG
11. GE
12. STP
13. Porter’s Generic
14. Porter’s 5 forces
15. Value Proposition Canvas
16. Serv-qual
17. Uncertainty analysis by Wilson and Gilligan or by Aaker and McLoughlin

Also consider the following tables

1. Key issues
2. Innovation
3. Customer behaviour
4. Branding
5. Financials
6. Risks
7. Organizational constraints